Creative Director
Lightbox
Brand launch, Brand campaigns, Social, Video, Activations, Events
Credits
co:collective
James Pacitto
Charlie Glassman
Joesephine Kim
Laura Feliz
Lightbox lab-grown diamonds came to us to launch their brand wanting to bring more clarity and transparency to consumers. Yes, they are real diamonds! Just made in a lab. We positioned them as the lighter side of diamonds – less serious and much more playful and fun.
The Science Behind the Sparkle
Debunking the myths around lab-grown diamonds. Yes, they are real. Lab-grown diamonds are chemically the same as natural diamonds, just grown in a lab. They sparkle the same and are just as hard. We created a campaign to educate people on how lab-grown diamonds are made.
Pop-ups in NYC, LA and Minneapolis
We launched in the world with a series of pop-ups that let people see the sparkle of
lab-grown diamonds for themselves.
Brand partnerships
We showed up with sweet treats for sparkly occasions, like with Coohaus Ice Cream
sandwiches in our own branded ice cream truck at Pride in NYC.
Sparkle like no other
A brand campaign educating consumers on the exceptional quality of Lightbox lab-grown diamonds.
Summer has its sparkle back
A brand campaign celebrating a cautiously optimistic return of summer and making plans again after Covid.
Never a dull moment
A brand campaign showing that with sparkly Lightbox lab-grown diamonds there's never a dull moment.
Pack Light
A brand campaign showing that lab-grown diamonds are perfect for travel. The same sparkle as natural diamonds, but without the heavy price tag, so you can bring them with you on the road worry-free.
