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CO2 by TIME

Visual identity

Credits

co:collective

Nathan Braceros

James Pacitto

Visual identity for TIME Magazine's first climate initiative CO2. CO2 is a collection of climate action portfolios created by scientific experts. These portfolios give SMBs the opportunity to invest in high impact climate solutions that go beyond offsets.

My role

Creative director,

designer

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We expanded the O in CO2 to represent our unique perspective on climate action. The expanded O creates a frame to give people a view into CO2's way of seeing the world.

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What is CO2's unique perspective? 

  • We see solutions over problems 

  • We see people, not just the planet 

  • We see what others don’t

  • We see a vibrant world

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When over an image, the open O is used as a frame to draw attention to the vibrant world that climate solutions bring – focusing on flora, fauna, technology, innovation and people.

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