OLIPOP

Flavor launch, Video, Social, PR

Credits

Alex Behles

Izzy Yellin

Oversaw Olipop's brand partnership with Mattel, leading the creative roll out plan for their Barbie Peaches & Cream soda across video, social activations, PR, influencers, and events.

My role

Creative Director

Peaches & Dream Kitchen

To gain PR buzz, fans entered the our very own dream kitchen for a chance to win free Peaches & Cream OLIPOP each day.

Social Activations & Launch Event

We partnered with Van Leeuwen ice cream to create a signature peaches and cream float to spread the word about the new flavor. We also did various social activations to bring create excitement around the new flavor.

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