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Creative Director
Old Navy
SuperModelquin Super Search
Credits
CP+B
The Old Navy SuperModelquin Super Search took the popularity of reality TV model searches and a human contestant into the next SuperModelquin (a celebrity mannequin for the brand).
My role
Sr. art director
Designer
In 2009 Old Navy introduced the SuperModelquins a group of quirky celebrity mannequins. In 2010 we created a competition to search for a fan who was worthy of being molded into plastic and crowned America's next SuperModelquin. We got hundreds of thousands of entries and ended up with one brand new SuperModelquin: Maggi.
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