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ACLU

Brand story, Brand campaign, Activations, Visual identity

Credits

co:collective
Open (design)

Stephanie Price

We helped the ACLU power a new generation of activists, who were unaware that the ACLU has been fighting for freedom and justice for all for the last 100 years, by launching the grassroots activist platform People Power.

My role

Sr. art director,

designer

The ACLU came to us in 2015 to drive awareness amongst a younger generation. Because the ACLU does much of its work behind the scenes, a new generation of activists driving social change were unaware of the ACLU.

And then 2016 happened and a certain someone was elected president...

Suddenly the ACLU was thrust into the spotlight, making the job of engaging a new generation of change seekers even more important.

 

The task was to immerse these activists not only in the ACLU’s mission, but equip them with the tools to take action.

The People's Oath

As President Trump took the oath of office, we created a digital experience for people to respond to Donald Trump by creating their own oath to uphold the constitution.

People Power

We helped build a platform for community organizers to activate members and non-members by putting the power in the people's hands, because it takes all of us to protect and defend the constitution.

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ACLU Congressional Scorecard

We helped the ACLU provide voting information, tools, and candidate track records, and creating volunteer opportunities to get out the vote.

Visual Identity and Tone of Voice

In partnership with Open, we updated their visual identity and tone of voice to reflect their new purpose.

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